Video & Photoshoot Directing
I worked closely with my client, Purely Ethereal to fully rebrand her 13 year old jewelry business. The two collections we worked on were Elements & Golden. I directed video and photoshoots, styled looks together, and put together a team of models, videographers and photographers to ensure this would be a great success for the big launch.Elements.
The Elements Collection is truly what the core of the Purely Ethereal is. It’s delicate, mystical and...Ethereal. So naturally that is what we made the video feel like. It’s all about the small details. Letting the natural light hit the crystals, the glistening water, and blooming flowers helped create the exact vibe the client and I were going for.Golden.
The Golden collection is a contrast to the Elements collection. This was filmed in the heart of Downtown Detroit. The goal with this was bold, fierce and unapologetic. 
