The client’s ask was that the campaign accurately portray what Upland is. A game in which consumers can buy, trade, and sell real property. This concept was created from the question of how to merge the real world and the metaverse. How do we portray this idea of what Upland is but visually and directly to target the right audience? Thinking back on movies like Space Jam, the illustrations were used with real photos of familiar and iconic landmarks. This concept shows the llama mascot invading our world.