Black Heart Campaign

I had the honor of working on the Black Heart Campaign along side a select few of extremely talented and diverse group of individuals. The creative was subtle but purposeful. The Black Heart is one, unified heart. The design was purposefully black on black, making it somewhat difficult to see. Doing this underlines the problem.... that at times, black lives go unnoticed, and under appreciated. Depending on how the light hits the digital units you either see it or you don't.. much like racism. This was posted all across the country and over time the different hearts with powerful words would be displayed. This campaign later won an OBIE in 2020.