Purely Ethereal is an individually owned handmade jewelry business. My client has had her business for over a decade and although her top sellers have always been her religious pieces, there was a whole other side to her brand she wanted to highlight. She had originally started her small business with the body jewelry and wanted to get back to her roots. We chose a deep mauve pink and a lighter beige for the color palette to reflect the new tone of the brand. Like a goddess, the brand is soft feminine while also remaining bold and fierce.
